Got a baby face? Don't run for office
WASHINGTON (Reuters) - A baby face may win hearts but it doesn't win votes, U.S. researchers said on Thursday.
Students picked the winning U.S. congressional candidate nearly 70 percent of the time merely by glancing at their photos and deciding which one looked more competent, they said.
"This remarkable effect ... likely reflects differences in 'babyfacedness,'" Leslie Zebrowitz of Brandeis University and Joann Montepare of Emerson College, both in Massachusetts, wrote in a commentary.
For their study, Alexander Todorov and colleagues at Princeton University showed pairs of photographs of real candidates for Congress, winners and losers, to more than 800 students.
They asked them to choose the candidate they thought had won or would win, and asked them why. On average, the volunteers looked at each pair of photos for one second.
The students chose correctly 68.8 percent of the time, Todorov and colleagues report in this week's issue of the journal Science.
Read the complete article at Yahoo!News
Students picked the winning U.S. congressional candidate nearly 70 percent of the time merely by glancing at their photos and deciding which one looked more competent, they said.
"This remarkable effect ... likely reflects differences in 'babyfacedness,'" Leslie Zebrowitz of Brandeis University and Joann Montepare of Emerson College, both in Massachusetts, wrote in a commentary.
For their study, Alexander Todorov and colleagues at Princeton University showed pairs of photographs of real candidates for Congress, winners and losers, to more than 800 students.
They asked them to choose the candidate they thought had won or would win, and asked them why. On average, the volunteers looked at each pair of photos for one second.
The students chose correctly 68.8 percent of the time, Todorov and colleagues report in this week's issue of the journal Science.
Read the complete article at Yahoo!News
posted by Ray at 12:48 AM
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